Kuala Lumpur, Malaysia - 30th June 2009 – Datacom SEA announced today that it has signed an agreement with SAP Asia Pacific Japan to provide business process outsourcing (BPO) for demand generation and telemarketing services covering more than nine countries in Asia Pacific.

This agreement is a milestone for both Datacom and the Malaysian economy as SAP APJ made the decision to move from a low cost, high volume market to the more sophisticated, quality driven base in Kuala Lumpur. SAP is confident that the partnership in Malaysia will deliver better levels of return on investment than the lower cost offshore options.

"Our experience and track record in the technology business was critical in understanding SAP’s needs. However, our Malaysian operations’ language and cultural diversity as well as their customer service ethos was key to our successful bid. When the Multimedia Development Corporation agreed to support our tender to bring this business to Malaysia, we further enhanced our value proposition. The Multimedia Development Corporation was an invaluable partner in this success," said Andrew Peel, General Manager, Datacom Connect.

"We are very excited about this partnership with Datacom and MDeC. It underscores our commitment to Malaysia and the region and how we continuously invest in working with all facets of the community and our ecosystem to accelerate growth in the industry" added V R Srivatsan, Managing Director, SAP Malaysia.

As part of this agreement, Datacom will manage inbound and outbound demand generation services including telemarketing, lead generation, database optimization and cleansing and inside sales lead generation qualification. In addition, Datacom will provide and manage a sales support hotline for SAP’s customers and prospects.

"This new partnership with SAP is a significant win for us, as well as a strong endorsement of our sales and marketing capabilities for the world’s leading technology companies," concluded Kirsty Hunter, Managing Director, Datacom Connect.

About Datacom:
Datacom is one of the largest Technology Service Company’s in Australasia region. We have a 40 year history specialize in delivering a brand customer experience for leading global Technology companies. We offer flexibility and choice, an engaged team of people, an open book approach and a customer focus second-to-none.