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MANASSAS, VA. U.S.A. - August 3, 2007 - MicroAutomation, a systems integrator of contact center solutions, announced that the company has designed and implemented a new outbound calling product that focuses on proactive healthcare for health insurance beneficiaries. The automated “Health Coach” solution enables progressive insurance companies to actively encourage their members to become more involved in their personal healthcare with their chosen providers.
 “The Health Coach product provides outgoing messages that are personalized for each caller,” said Suresh Gursahaney, MicroAutomation’s Founder & CTO. “For example, a beneficiary with a history of high blood pressure can receive automated information about seminars and new treatments on that issue. After receiving the information, they can be connected immediately to a healthcare specialist who can provide more specific details on the information they just heard.” The Health Coach solution can educate beneficiaries on ways to better manage their health and assist with personalized long-term disease management using automated helpful reminders for nutrition, exercise and medication –thus empowering them in their healthcare decisions. The solution also provides the business benefit of reducing claims costs by focusing on proactive healthcare and preventative disease management. It can also reduce the amount of incoming calls by addressing requests for basic information with automation.
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