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Unbounce Joins Forces with Insightly to Align Sales and Marketing Functions
#contactcenterworld This merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles - revenue and lifetime value data. The injection of AI expertise from the Unbounce team will allow the Insightly platform to accelerate the application of AI and machine learning throughout the platform to better empower salespeople and sales leaders. "Our customers are our biggest stakeholders in this decision," Steve Oriola, Chief Executive Officer at Unbounce, said. "Real innovation means delivering deeper value to customers, and the combined forces of these two companies will increase the quality of both product offerings and of the future combined product portfolio." The combined company is a fully distributed workforce with more than 200 employees across Europe and North America. Canaccord Genuity served as exclusive financial advisor to Insightly. #contactcenterworld Posted by Veronica Silva Cusi, news correspondent Date Posted: Thursday, July 18, 2024 About ContactCenterWorld.com ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today. |