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Braze Introduces the Braze Data Platform
#contactcenterworld Unified and contextualized data is crucial for creating customer-centric marketing experiences, and brands that fail to deliver risk losing consumer attention, loyalty, and revenue. Marketers are struggling to integrate and make sense of data for customer engagement with excessive data collection: Braze research found that only 24% of brands are mapping customer behavior and sentiment, and only 6% are using this data to inform their product and brand approach. Built with flexibility, interoperability, and modularity in mind, the Braze Data Platform helps brands easily integrate and leverage their data, regardless of their preferred technologies and workflows. "Modern marketers need access to a unified view of their data, to connect with their customers personally in an efficient and personal way," said Kevin Wang, Chief Product Officer of Braze. "Our mission with the Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels. Our platform seamlessly integrates with leading data ecosystem technologies, allowing brands to unify and activate their data effortlessly. With a real-time stream processing foundation, Braze allows brands to gain immediate insight into customer behavior." "Snowflake is aligned with Braze in the shared goal to help brands leverage their data more fully. The Braze Data Platform is a positive step in this journey, helping make data work harder. Bringing applications to the data is the backbone of our AI Data Cloud product vision, and we're thrilled to see how Braze helps brands with this today," said Tarik Dwiek, Head of Technology Alliances at Snowflake. #contactcenterworld Posted by Veronica Silva Cusi, news correspondent Date Posted: Friday, July 12, 2024 About ContactCenterWorld.com ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today. |